Has DELL departed from BMW Sauber as well?


By BMWF1Talk
January 21 2009

A detail that seems to have gone unnoticed is that not only Credit Suisse is no longer with BMW Sauber (in fact it could be seen a blank space in the sponsors wall), but the Dell logo is no longer appearing in the car nor in the sponsors wall. Whats more, it is no longer in the sponsors list of the press kit

There is no official confirmation yet, but apparently Dell simply didn't want to renew their 3 year contract signed in 2006.

We wil inform you further once things clarify.

Bookmark or share this story with:

Has Dell departed from BMW Sauber as well?
Discussion started by BMW Sauber F1 (IP Logged), 21/01/2009 09:57
BMW Sauber F1
BMW Sauber F1
21/01/2009 09:57
What do you think? You can have your say by posting below.
If you do not already have an account Click here to Register.

Reply Quote Report
MESSAGES->author
Bouncing Bullet
21/01/2009 11:36
Well, I counted seven: Puma, Syntium, Petronas, Certina, T-Systems, Bridgestone and Intel. In the Pressrelease I only found Bridgestone, Intel and Petronas mentioned.

Reply Quote Report
TheRat
TheRat
21/01/2009 12:39
Yes, Dell is gone. They simply didn't refresh their 3 year contract. Since the team that was responsible for the partnership left Dell over the years, there is simply no more interest since Dell never used it as major marketing tool. (and Michael doesn't like Sponsorships - that one was agreed when Kevin Rollins was CEO)

Reply Quote Report
TheRat
TheRat
21/01/2009 12:43
And it looks like BMW is a hard partner to sponsor - i heard they take your money but you are always second...and their brand-guide is larger than a print-out of UKs telephonebook ;-)

Reply Quote Report
Jaca
Jaca
21/01/2009 16:50
And what about the Intel logo, it seems that it changed its place in the car, it is not present in the cap and in front of the driver's sweatshirt.

Reply Quote Report
Forum List Message List Search Log In
Your Name: 
Subject: 
We record all IP addresses on the Sportnetwork message boards which may be required by the authorities in case of defamatory or abusive comment. We seek to monitor the Message Boards at regular intervals. We do not associate Sportnetwork with any of the comments and do not take responsibility for any statements or opinions expressed on the Message Boards. If you have any cause for concern over any material posted here please let us know as soon as possible by e-mailing abuse@sportnetwork.net