By European Football
June 17 2005
Lennart Johansson has put forth some ideas he has had on the future of the woman’s game, and they are not likely to win him many friends in the women’s game.
Speaking to BBC Radio Five Live Johansson stated:
"There are companies who could make use of a sweaty, lovely looking girl playing on the ground and it would sell."
"Otherwise they have to accept that the money that they ask for comes when the spectators are coming and when the sponsors are interested."
He is simply following on from Fifa Fifa president Sepp Blatter who had stated earlier:
"Let the women play in more feminine clothes like they do in volleyball. They could, for example, have tighter shorts.
"Female players are pretty, if you excuse me for saying so, and they already have some different rules to men - such as playing with a lighter ball.
"That decision was taken to create a more female aesthetic, so why not do it in fashion?"
