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Williams will
bring a special-edition all-black livery to Las Vegas, in the latest
celebration of title partner Atlassian and their ground-breaking AI teammate
Rovo.
The striking livery features rainbow accents and is designed
to bring out the bright lights of the Strip, while also celebrating the
speed and power offered by Atlassian’s Rovo.
As the AI-powered
solution at the centre of the Atlassian System of Work, Rovo connects
knowledge, people, and workflows so teams move faster. It is one of the many
technical tools that Williams has added to its arsenal since it partnered
with Atlassian back in March 2025. Through the partnership, Atlassian are
supporting Williams to drive complete transformation across their system of
work – creating efficiencies, improving prioritisation, and breaking down
silos, all in pursuit of improved lap time.
This is the second
Atlassian livery that Williams has run this season. The first livery,
showcased at the United States Grand Prix in Austin, Texas, was a 2002
throwback design which celebrated the two organisations’ shared vision and
passion for teamwork. During the weekend, Carlos Sainz brought home
Williams’ first ever Sprint podium. His third-place result was the second
podium Williams has celebrated in 2025, the team’s most successful season
since 2016.
This spectacular one-off look will form part of a suite
of tech-forward activations hosted by Williams partners and taking place
during the Las Vegas Grand Prix week. Other activations will include: •
The Las Vegas Fan Zone, presented by autonomous ride hailing partner Zoox at
Brooklyn Bridge, New York New York. Fans will be able to check out the
livery in all of its glory – plus try Williams’ simulators, hear from the
team, and get excited for race day • A talk hosted by AI Orchestration
Partner Airia, featuring Team Principal James Vowles, and exploring the
impact of AI adoption in one of the world’s most high-tech sports. James
Vowles, Team Principal, Atlassian Williams Racing: “This striking livery is
the latest celebration of our work with partners Atlassian, who are helping
to accelerate our tech transformation and bring Williams right back to the
cutting edge. There could not be a more iconic place to unveil this than in
Las Vegas, one of the most tech-forward cities in the world.”
Sorin
Cheran, Chief Information and Analytics Officer, Atlassian Williams Racing:
“In the midst of a busy F1 season, we need to drive improvements and find
solutions quickly. Rovo helps us to search through files, data and
information on our Atlassian system, ultimately allowing us to upgrade
faster and find that all-important laptime. This is essential if we want to
achieve our goal: to get back to the front and win multiple World
Championships.” |