By BrianC
February 3 2004
St. Patrick's Day is actually the 17th March. Traditionally London Irish have always used the weekend closest to the day itself to party. It is by far the most important event in our calendar.
The first published fixture list, through a combination and world cup confusion, had no game scheduled this season. This caused no little consternation amongst the LI family. The RFU subsequently decided not to run the ‘A’ Internationals alongside the six nations so a window of opportunity opened. Our guests on Sunday 21st March, Bath, agreed to a fixture change. That day will see the biggest St Patrick’s party in the Thames Valley, arguably the biggest in the country. The question is, How many will be up for this treat? Will we break the all time Zurich Premiership crowd record?
When, last
season, I wrote ‘A
record crowd?’ the record stood at 19,764 who had watched Saracens vs.
Newcastle five years previously. That figure has been overtaken twice since
then. A new record was set at Ashton Gate on 4th May 2003 when 20,793 watched
Bristol play Bath in a ‘relegation’ battle. On 27th December last we
came very close to this figure at the Madejski when 20,318 watched our
game against Wasps.
Yet again
The Craic is running a ‘Guess the St. Patrick’s game crowd’ competition. The
prize being a bottle of champagne to the person who guesses closest to the
actual figure recorded on the day. This is a free to enter competition. It is
open to all supporters, home, away or neutral. The only condition is that you
must be at the game to collect your prize on the day. Last season Mrs. H. won
this competition. Her guess was only three away from the actual figure.
To get some
impression of what the crowd will be it is worth looking at some stats. First
of all the last three St. Patrick’ game crowds, since we moved to the Madstad.
17/3/2001
- London Irish vs Northampton – 12,037
16/3/2002
- London Irish vs Bristol – 12,873
16/3/2003
- London Irish vs Harlequins – 18,585
The
large jump between 2001/2 figures and that of 2003 can be largely explained by
Bristol’s relatively low travelling support when compared to that of the Saints
and Quins.
To
simplify things I will round the following figures to the nearest hundred. Our
average home crowd for the last three seasons has been.
2003/4
(thus far) - 8400
2002/3
– 9000
2001/2
– 7200
On
the surface, this shows that our attendance figures are seven per cent down on
last season but that does not tell the whole story. At the equivalent stage
last season, before the St. Patrick’s game our average gate was 8500. What this
tells us is that despite our substantial hike in ticket prices this season
(33%-50%) we have maintained crowd numbers, the drop being one per cent. As an
aside, you can take from this what you wish either good news,
increased revenue from the same crowd numbers or bad news, no
growth in crowds in line with the rest of the ZP.
Bath
tend to travel well. Assuming their travelling support is similar to that of
Quins we could imply that this year’s crowd will be similar to that of last.
There are however some other factors that come into play.
-
Post RWC, crowds appear to be healthier than earlier in the
season.
-
If we do well in our February games, we will be in
contention for a HC and play off place.
-
Bath are doing so well this year their travelling support
may have increased.
-
Our club are (foolishly to this authors mind) running a ‘kids
go free’ promotion.
Officially,
the capacity of the Madejski is 24,200. Both the East and South stands will be
unreserved seating, safety regulations dictate that ten percent of those seats
remain unsold. One further limitation is the banner advertisements that
normally sit over the North stand. If last year is anything to go by, these
will be moved to the edge of that stand. They will still, however, be taking up
seating capacity. I estimate that in total we will have something close to
twenty two thousand seats to sell or give away.
So,
will we set a new ZP record? My guess is yes. Whatever, yet again we have
another fantastic Madejski day lined up. From an old hand, the best advice I
can give to anyone experiencing their first LI St. Patrick’s weekend. Book the
day of Monday 22nd off work.