ENEOS renew deal with Honda Racing F1


ENEOS logo on pit crew

By Phil Huff
February 21 2008

In a move that won't surprise anyone, Honda Racing F1 have signed a continuation to their partnership deal with Nippon Oil Corporation (NOC), extending their commitment for a further year. NOC will continue to supply ENEOS branded lubricants to the team, while the ENEOS logo will appear on the race suits of team drivers Jenson Button and Rubens Barrichello. There will also be branding on pit crew outfits at each Grand Prix through the season.

Nippon Oil have been involved in Formula One since 2000, the first Japanese oil refiners to enter the sport. Throughout that time they have been partnered with Honda in their role as both engine supplier and constructor.

The deal will also see NOC supplying satellite team Super Aguri with ENEOS products. ENEOS's US website currently reports that, despite being dubbed as Honda's B Team, "Super Aguri Honda actually performed better and scored more points then the Honda factory team in the 2007 season."

Nick FryNick Fry
Chief Executive Officer
Honda Racing F1

"I am very pleased to confirm the continuation of our partnership with NOC and the ENEOS brand. Our relationship with NOC over the past few seasons has been very beneficial and has helped to develop NOC's technological capabilities based on the experience and expertise gained through involvement in Formula One. Having recently announced the Honda Racing F1 Team's earthdreams initiative, we are also extremely proud to be associated with an oil company which takes its environmental responsibilities very seriously and is continually undertaking new challenges in the areas of environmental protection and renewable energy."

Real FillerYuichi Ibusuki
PR Department Manager
Nippon Oil Corporation

"Our partnership with the Honda Racing F1 Team has proven to be very beneficial to both parties and we are pleased to be continuing this association into 2008. Our close working relationship contributes to the evolution and development of our lubricants technology through the supply of engine and gearbox oil to the team. We seek to continue these synergies by using the involvement in Formula One, the pinnacle of global motor sports, to assist our future research and development."

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