The Driven by Words campaign was unveiled by Gulf Oil International CEO Mike Jones at an exclusive event at Williams’ Fan Zone in London’s world-famous Piccadilly Circus, where he was joined by Team Principal James Vowles and Atlassian Williams Racing driver Alex Albon just days ahead of the British Grand Prix at Silverstone.

Starting today, fans will have until August 25 to make their voices part of this standout livery. By visiting williamsf1.com or gulfoilltd.com, they can submit five words a day to encapsulate the moments, ambitions and memories that make Williams and Gulf special – in any language, and from around the world.

This campaign will truly connect the feelings and dedication of the team’s global fanbase with the car on the racetrack – resulting in a striking Gulf x Atlassian Williams Racing livery that showcases the spirit of racing for the Brazilian GP at Interlagos, one of the most historic and exciting circuits on the calendar.

The Driven by Words campaign follows the hugely successful and award-winning Gulf x Williams Fan Livery Vote from 2023, which saw more than 180,000 votes cast from around the world to select the Bolder than Bold livery, which ran on the FW45 at the Singapore, Japan and Qatar Grands Prix that year.

Mike Jones, CEO, Gulf Oil International: “We are thrilled to continue writing Gulf’s exceptional racing history with our partner Atlassian Williams Racing. We share a united passion for racing, and we celebrate those who make it all matter – the fans. This livery will be a first of its kind, ensuring fans are at the heart of the campaign by creating a design, utilising their words, on the iconic Gulf heritage livery. This livery will create a defining moment when it takes to the track in Brazil later in the season.”

Alex Albon, Atlassian Williams Racing: “One of the great things about being an Atlassian Williams Racing driver is meeting our incredible fans from across the globe and seeing what the team means to them. Through this partnership with Gulf, we are giving them a unique chance to have those emotions written onto the car, and it will be an honour to have all those supporters with me when I race in Brazil.”

James Vowles, Team Principal, Atlassian Williams Racing: “We are delighted to unveil this new campaign with Gulf, uniting two icons of motorsport in a tribute to the people who fuel F1: the fans. Driven by Words is the latest example of our commitment to bring fans closer to the team than ever before, whether that is through fan zones, behind-the-scenes social media content or exclusive online experiences. Atlassian Williams Racing has one of the most loyal and passionate fanbases in sport, and I can’t wait to see their words transformed into an unmissable livery for the Brazilian Grand Prix.”

Fans can submit their entries at williamsf1.com or gulfoilltd.com. Submissions open on July 2 and close on August 25.