On the eve of the 2023 FIA Formula One World Championship, which gets underway this weekend in Bahrain, Williams Racing is pleased to announce a new partnership with Jumeirah Hotels & Resorts.

Born in Dubai and boasting some of the most prestigious and captivating properties in the world, Jumeirah Hotels & Resorts is well-known for its iconic flagship hotel, Burj Al Arab Jumeirah, and has most recently opened Jumeirah Gulf of Bahrain Resort & Spa, perfectly situated nearby the Formula One circuit in Bahrain.

The global luxury hospitality company and member of Dubai Holding currently operates a world-class portfolio of 26 properties across 10 countries, including hotels in the United Arab Emirates, London, Capri, Mallorca and The Maldives.

With a focus on driving innovation and delivering the most exceptional and exhilarating experiences for its guests, partners, and Jumeirah One members, this new collaboration with Williams Racing will offer Jumeirah’s loyal guests and partners unique moments and curated events at Grand Prix locations around the world.

These experiences will culminate at the season finale Abu Dhabi Grand Prix, where neighbouring Jumeirah at Saadiyat Island Resort & Spa is sure to leave a lasting impact, with its unparalleled hospitality, ocean view dining, and incredible offering.

James Bower, Commercial Director, Williams Racing: “We’re delighted to partner with Jumeirah Hotels & Resorts. Jumeirah has an ambitious vision of growth and a dedication to excellence that resonates with our values and the journey we are on. Jumeirah’s strategic growth trajectory has led them to Williams Racing and we look forward to developing and elevating these very special experiences with their incredible hospitality expertise throughout this season and beyond.”

Alexander Lee, Chief Commercial Officer, Jumeirah Group: “We’re thrilled to unveil our partnership with Williams Racing, one of the most iconic brands in the world of Formula One. With its rich history and reputation for excellence, Williams Racing’s values are perfectly aligned with Jumeirah Hotels & Resorts. We’re proud to launch this partnership in Bahrain, where the new Jumeirah Gulf of Bahrain Resort & Spa is ideally located just ten minutes from the circuit. Together with Williams Racing, we’re excited to offer unforgettable and heart-pounding experiences to our guests, partners, and Jumeirah One members. As a result of this partnership, we look forward to introducing our signature Jumeirah Hotels & Resorts experience to Formula One fans around the world. The sport of Formula One, which thrives on performance and continuously pushing limits, aligns with Jumeirah, and our ambitious vision of growth and expansion.”