Williams Racing would reveal the livery that will adorn the 2023 FW45, the team’s new challenger for the 2023 FIA Formula One World Championship season. Williams Racing also announced several new major partners, with Gulf Oil, Stephens, Michelob ULTRA and PureStream joining the team from the 2023 season. The 2023 livery design is an evolution of the FW44, retaining the brand visual cues which features a contrasting diamond shape and flashes of red and blue, embodying the exciting new era of Williams Racing. This year's design features a colour finish change to matte, providing a stronger on track visual.
Williams
Racing unveils 2023 Livery & Sponsors
Williams Racing is proud to
reveal the livery that will adorn the FW45, the team’s new challenger for
the 2023 FIA Formula One World Championship season. Williams Racing is also
thrilled to showcase major partners, with Gulf Oil, Stephens, Michelob ULTRA
and PureStream joining the team from the 2023 season.
The 2023 livery design is an evolution of the FW44, retaining the brand
visual cues which features a contrasting diamond shape and flashes of red
and blue, embodying the exciting new era of Williams Racing. This year's
design features a colour finish change to matte, providing a stronger on
track visual.
The FW45, which will be rolled out on 13th February, is an evolution of the
FW44.The floor edges have been raised to satisfy the updated 2023 FIA
Technical Regulations and the team has taken the opportunity to heavily
evolve the sidepod concept, which has been made possible by optimising the
power unit cooling layout. There are also modifications to the front
suspension layout as well as the major external aerodynamic surfaces. As a
result, the FW45 is more aerodynamically efficient than the FW44, with more
overall downforce and improved handling characteristics. The 2023 Pirelli
tyres are an evolution of the 2022 version and the FW45 is optimised to the
improved characteristics of the new tyres.
Gulf Oil International’s partnership with Williams Racing is a significant
signing as the team continues its transformative journey and demonstrates
the new era of commercial strength at the team since its acquisition by
Dorilton Capital.
A further major partnership is confirmed from this season with Stephens as
Official Investment Banking Partner, an independent financial services firm
founded in the United States in 1933, with key offices in the US, London and
Frankfurt. Williams Racing and Stephens will partner in a strategic
marketing alliance as Stephens’ increases its footprint in Europe.
Michelob ULTRA, the fastest growing beer brand in the United States, joins
the team in a multi-year partnership which unites two iconic brands with a
long history of excellence and recognition. As a part of the Anheuser-Busch
portfolio, Michelob ULTRA reunites the leading brewer with Williams Racing
and Formula 1 for the first time since 2006. Through this partnership,
Michelob ULTRA and Williams Racing will bring premium experiences for fans
to enjoy at the Grand Prix throughout North America, reminding fans “it’s
only worth it if you enjoy it.”
Williams Racing and PureStream
have partnered to lead an exchange of best practices between leading
electronic trading teams and the F1 team. Both electronic trading and
motorsport rely on many functionally-organised teams working together with
new technology, balancing precision measurements and subjective strategies
to win under hyper-competitive and split-second conditions. PureStream will
co-host thought leadership events at select F1 races throughout 2023 to
enable the exchange of ideas between Williams Racing and leading electronic
trading teams.
For 2023 Williams Racing has an
exciting driver line-up, with Alex Albon beginning his second year with the
team, after an impressive season in 2022, scoring points in multiple races.
American driver Logan Sargeant joins as Alex’s team-mate, after climbing the
ranks from the Williams Racing Driver Academy. The 22-year-old will make his
F1 debut at the upcoming Bahrain Grand Prix.
The FW45 will hit the track at Silverstone on 13th February, with both race
drivers, Alex Albon and Logan Sargeant, undertaking driving duties. Williams
Racing Brand Ambassador and 2009 F1 World Champion Jenson Button will also
be in attendance to see this year’s car complete its first laps.
As Williams Racing continues its transformative new chapter, it welcomes
James Vowles as Team Principal. James joins on 20th February from Mercedes
F1 Team, bringing a wealth of experience and strategic capabilities that
will lead the team and help push Williams Racing both on and off-track.
Matthew Savage, Chairman of the Board, Williams Racing: "As Williams Racing
continues its transformation, we’re proud to unveil this year’s livery. We
are excited about this year’s car, and I cannot thank the entire team at
Grove enough for their hard work to get ready for the season. I am delighted
to welcome both new and existing partners to our journey. With our new Team
Principal James Vowles joining us later this month, as well as our exciting
driver line up of Alex and Logan, Williams Racing will be giving its all in
2023."
Alex Albon: "I’m really excited to be starting back for another year with
the team. The car looks great and will hit the track at Silverstone. The
team has worked really hard last year and over the winter to address some
key areas in our car, putting in the work to try and maximise what we get
out of the car for 2023, so I’m looking forward to seeing what the FW45 can
do. We also welcome new partners to the team this year, so it’s great to
have them onboard."
Logan Sargeant: "I’m really excited for the season to get started after
what, for me, feels like a long winter! I’m super motivated and we’ve put a
lot of hard work in. The car is looking amazing and it shows the huge effort
the team has put in the off season, so I’m looking forward to getting
started at Silverstone before heading out to Bahrain."
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