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Formula 1 Sells Out
By Dale Calkins October 14 2005
Bernie Ecclestone has announced that Formula 1 will now be named the Coca-Cola FIA Formula 1 World Championship. This is a sad day for Formula 1 as it will be the final step in the commercialization of Grand Prix auto racing.
Formula 1 Sells Out

Formula 1 Sells Out

Dale Calkins
Formula 1 shall go the way of NASCAR as it will for the first time in 55 years, sign a series' title sponsor. Coca-Cola will now pay an incredbile $156 million a year for the right to be that sponsor. This means that, as Bernie Ecclestone has announced, Formula 1 will now be named the Coca-Cola FIA Formula 1 World Championship.

This is a sad day for Formula 1 as it will be the final step in the commercialization of Grand Prix auto racing. Previously, Formula 1's name was the only thing free of sponsorship, but now nothing will be sparred.

October 13, 2005

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