Here is a funny thing. I was thinking about what to provide for my first off season missive - it needs to be done this weekend, when two things happened that made me think along the lines of this piece. While shopping in Sainsbury's I met someone closely linked to the club until the start of this season who I have seen about the ground for most of my decade and a bit and have not seen at all since last April. Secondly I watched 'Football Focus' this lunchtime and heard an ex-England manager talking about the antiseptic nature of the England crowds in the New Wembley Stadium. "it's just too corporate" said Graham and he thinks the performances of the team suffer because of it.
It made me ponder on what I've seen at Taunton over the past six months and what it indicates to me about the future of the place. The Stragglers and Ridley Stand went during the winter of 2007 and I wondered how it might affect the people who made up it's residents. This group were quite a few of the faithful, Platinum members to a man, woman or child, watchers of the old forms and not really supporters of the new. I don't remember seeing many of them at the 20/20 extravaganzas but I knew they would be in their spaces during any other game. They maybe recalcitrants but they knew their cricket and they knew their county and they had a relationship with each other and the players that few county grounds can say they had but would all have wished to be party to.
During the first few days of Springtime cricket in 2008 I watched the same supporters wandering aimlessly about the place looking for someone and somewhere they felt familiar with. It didn't seem to concern the county that they paid the same membership fees (the largest sum) but had no bar, no seating and no area to maintain their unique "Somerset" credentials in. Are they also seen as an anachronism by the club they fund and support i wonder?
The new stand looks good and I personally think that it gives the ground a more "professional" feel but it doesn't welcome you in the way those edifices that were removed did and I can't understand why we couldn't have done what we have done and kept that aspect of the ground in some way. The "Gimlett" whatever it is going to be was a glimmer of hope but now seems to have been re-designed as a bit of concrete terracing rather than a 'Mound" that supporters might have learned to call their new home. I worry about the club's treatment of it's most long serving supporters - including the EBC members who have been shoved in one of the poorest hopitality areas of the ground while being asked to fork out a whole bunch of money for the lower quality facilities. I wouldn't expect that to remain the case but I don't expect to see the VP Platinum members ever getting their facilities back in any meaningfully physical way.
Would the club marginalise it's corporate interests in such a way? Will the facilities of the CA Paviion be used to replace lost member areas when they squad etc move into the 'Club Hub'? Personally I doubt it if there is corporate money to be had.
The missives from the changing room are all about pride in playing for the county. The first day of the 20/20 season showed the level of concern about the impression given to the supporting public. We fielded, the team was announced to great ppomp etc but half the side had wandered onto the pitch and the rest filtered on over the next minute in a ragged sort of "oh is the game starting" sort of way. We seem to be the least of their problems and that seems to be the same when things take place off the field. The official website is not a voice of balance (then again should we expect it to be) and is certainly not a source of information if you have a question. I don't know what happens in the Q&A sessions but as the site has control over what questions it publishes I doubt I will ever know. I know of a number of supproters who havve written to the club but I know of none that have received an answer to their questions. There is disquiet within the club and we all know it. The club however doesn't seem intersted in that disquiet unless it affects membership sales.
The ex-club official I talked to said that they were glad to leave because the place was not the place they had worked in for a considerable time. They mentioned that they had been to a game or two in the summer but would not be going back because of the lack of the 'happy atmosphere' that they remembered. It might have been through the rosey tinted glasses but it has to be a warning side to a club that values it watching public and sees them as more than walking cash purses to be opened and emptied.
Peter Anderson had the same opinion of the majority of supporters in the pre-internet days of the County Ground. The difference was that he would stand toe to toe with anyone who questioned him and discuss the matters at hand. During his IT education he also discovered that supporters knew a little more about things to do with the game and the situations he believed they were in the dark about.
He came to realise that in the good times and the bad times, the people of Somerset sat in the stands and watched the game. The corporate bodies turned up when the side was doing well and took part in their own events with their backs to play in order to bask in the general success. The moment the sides suffered, so did corporate takings.
You forget or marginalise your core support at your peril and while you don't expect them to be involved in all aspects of the management of a sporting team, assuming they know nothing if you keep your mouths shut is also a grave mistake. In a County Town a long way from London, good cricket with a local feel and a close relationship with local support is the key. Trying to turn the Conty Ground into the Emirates stadium with a lack of respect for the 'old fogies' who come to the weekly games is a recipe for disaster. Cricket might survive but it will be soul-less and marginal within the local community. No-one will care and that care is vital for Somerset's survival.
Are we going 'corporate'? Is it because we can't stand against the tide or is it because the people in control have lost sight of "Somerset" cricket in their chase to remain with their hand in the big money trough and keep the EWCB happy in ther chase? Will they listen in the regional AGM's? Will we say anything to make our worries obvious? Or is this all just in my mind I wonder?
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Quote:Grockle
And (says the A level Economics teacher) if the size has been increased to provide advertising revenue then the face price should be falling, not rising.
A business has to make money but a sporting business is more than just a 'fleece the punters' type of enterprise and I'm afraid if you want to operate that kind of firm and maintain repeat business you have to be VERY good at it.
Somerset aren't, they never really have been. I personally think that they tend to treat their supporters with a dangerous "London type" stereotypical belief about the nature of people from "Zummerset". We're not all "Wurzels" called Adge and we haven't just fallen out of the apple trees.
If you want a loyal core following then treat it fairly and with respect or it will bite you when you least expect it and when you need it the most.

