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The Stadium

The Stadium

The Saddlers moved to the Bescot Stadium in 1990 from Fellows Park (which is now Morrisons which you will see if you drive to the gound from the M6). With the opening of the now named Floors 2 Go Stand in 2003, this new stand was built for home fans and is a large two-tiered stand that completely dwarfs the rest of the ground. It is smart looking, with a glassed area running across its middle, which houses a function room called The Stadium Suite which gets rented out for conferences, parties and many functions, while the fans in The Floors-2-Go middle or upper are allowed to use it before the game, at half-time and after the game. Unusually, it has a slightly larger upper than lower tier. This end before it was re-developed was previously called The Gilbert Alsop (a former Saddlers legend) Stand, but in a commercial sponsorship deal, I was renamed The Purple stand and now following Purple’s withdrawal of their sponsorship it was renamed The Floors-2-Go Stand. Similarly the H.L. Fellows Stand has been renamed the Txt 64446 Health Stand and The William Sharp Stand been named The Homeserve Stand. The rest of the stadium is totally enclosed with three of the stands being roughly the same height, giving it a 'box-like' feel.

 

Future Development

The Club have announced that they have been granted planning permission to re-develop the Homeserve end of the ground (where the away fans sit). The new stand would look similar to the Floors-2-Go Stand and add 2,300 seats to the stadium, raising the overall capacity to 13,500. It would also mean that up to 4,000 away supporters could be accommodated at that end. The back of the stand will also feature a giant advertising hoarding, clearly visible from the M6. The Club are seeking a suitable sponsor for this proposed development.

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